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China’s Xi Jinping meets Central Asian leaders: Why their summit matters

时间:2010-12-5 17:23:32  作者:China   来源:Banking  查看:  评论:0
内容摘要:Realising that the situation was getting out of control, the US and its allies intervened and put pressure on both countries to stop the fighting.

Realising that the situation was getting out of control, the US and its allies intervened and put pressure on both countries to stop the fighting.

ITV has spent hundreds of millions to create ITVX, its streaming platform for the Netflix-age. Channel 4 took a pioneering approach to its own digital transformation, launching 4oD back in 2006; the first broadcaster in the world to offer television content on-demand.But while its current £1bn a year revenue enables it to compete as a significant content creator, this may not be enough to sustain a modern distribution platform with all the associated investment costs into the long term, according to some insiders.

China’s Xi Jinping meets Central Asian leaders: Why their summit matters

Lord Hall, the former BBC Director General, is among those arguing that it's not sustainable for individual broadcasters to continue going it alone. "The notion that everyone has their own portals when you are competing against the huge streamers is not going to survive into the future," he says.Could the solution be for BBC iPlayer, which has been built with public money, to become the portal for the other British public service media content, too? It would be a single place where viewers could find ITV's The Chase, Channel 4's The Great British Bake Off and Channel 5 News, alongside BBC's The Traitors. This was one idea suggested to me by multiple TV insiders. "One big streamer under iPlayer", as one TV executive described it to me, "a modern public service streaming service".Part of their argument is that it's the fastest growing streaming service in the UK – and the only existing platform of plausible scale to compete.

China’s Xi Jinping meets Central Asian leaders: Why their summit matters

With political support and the right deal, ITV, Channel 4 and Channel 5 could potentially get behind sharing tech (after all, the streaming service Freely, which launched last year, already hosts their content with the BBC's and others).But the idea of branding this all under the BBC iPlayer is – unsurprisingly – not something that commercial broadcasters would likely entertain, according to conversations I've had.

China’s Xi Jinping meets Central Asian leaders: Why their summit matters

Lord Hall believes, "It could be branded differently... It would be a very good step."

He says: "The public would have to get used to the fact that BBC material would be free of advertising, and other parts of the platform would have adverts."Fan Charlotte Wilkins added: "I play seven-a-side football so I was really excited to see how the professional players did it and the tactics they used.

"We couldn't find where we needed to go when we first got here, but now we're in, it's really good and there's good vibes so far. It's exciting."Organisers hope to fill the arena on Friday when the semi-finals and final will be played and more fans fly out to Portugal in anticipation of Saturday's Champions League final between Barcelona and Arsenal (17:00 BST).

But first impressions from the players were certainly positive."It was so nice, I was really sad it was only one game today, I could play all day like this," said Roma's Hawa Cissoko.

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